New Product: Febreze Cat Litter
‣ Febreze line of cat litter with the most popular scents from Febreze.
‣ Most cat litter is only odour control and usually does not last very long. Now, with Febreze odour elimination technology and quality scents, guaranteed odour control/elimination.
‣ Hard-clumping litter, which is also light in weight for easy scooping.
‣ It will be distributed through Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Sales Channels.
Product Positioning Statement:
For cat owners that need quality odour control, Febreze Cat Litter is a lightweight, hard-clumping cat litter that uses Febreze odour elimination technology that not only controls the odour but eliminates it. Unlike competitors, Febreze Cat Litter does more than just cover up the smell.
Instagram Post
Outdoor Billboard OOH
Digital Banner
Product Mockup
Product:
Febreze Cat Litter with odour elimination technology and quality scents, guarantee odour control/elimination. Hard clumping litter and also the litter is light in weight for easy scooping.
Features, style, design, packaging & labelling:
The packaging will be designed and styled with similar colours to Febreze's original products and brand colours. The Febreze name will be very apparent on the package which is made in a bag-like style. The litter will have a Ziploc seal at the top that only opens halfway to make for easy pouring. The product name will be labelled large on the sides of the package so it is clear what the product is. The Logo sits comfortably at the top of the package on the seal like a stamp. The package will have a cute little happy cat face visual on the bottom corner; Shows that it will make your cat happy. Also includes kitty paw print designs scattered around the packaging.
Core Product:
The essential motivation to need odour control cat litter.
Actual Product:
Human and pet-safe, hard-clumping, lightweight cat litter. Popular Febreze scents with resealable packaging that also allows for easy pouring. Light soft colours and Febreze brand name which is well known and established. Highest quality cat litter.
Augmented Product:
Odour-eliminating technology to remove pet odours. Also, customer care with questions and answers as well as a number to contact. Affordable price and save money on air freshening products as the litter will do the work, keeping the air fresh.