Problem:Coordinating with Friends at Coachella
Coachella is a massive festival with multiple stages, activities, and a vast expanse of grounds. One of festival-goers' biggest challenges is staying connected and coordinating meetups with their friends amidst the bustling crowds, loud music, and distractions.
Innovative Solution: Coachella Presents New “Guppi App” with:
‣ Real-Time Location Sharing
‣ Calling/Texting
‣ Customizable Groups
‣ Event Schedule
‣ Interactive Festival Map
‣ Personalized Reminders and Alerts
Benefits & Impact: Enhancing the Festival Experience While also driving traffic to the Official Coachella App
Enhances the overall festival experience by:
‣ Reducing Frustration
‣ Improving Engagement
‣ Enhancing Social Interaction
App Icon
Instagram Carasoul Mock-up
Concept Board