Ask: Position Hunt’s Ketchup in a way that sparks controversy, challenges food norms, and gets people talking.
Insight: Some people drown their food in ketchup—spaghetti, eggs, even steak. And every time they do, others react like it’s a crime.
Solution:
Hunt’s Ketchup leans into the controversy, turning ketchup lovers into “suspects” and their meals into “crime scenes.” With police-style mugshots, interrogation footage, and crime reports, #NotACrime defends those who refuse to follow food rules.
No guilt. No remorse. Just bold, unapologetic flavour.
Instagram Posts + Mock-Ups:
Twitter post:
Banners + Mock-Ups:
TikTok/Instagram Commercial: