Defined insight:
“Everyone wants to belong. At Mr.Beast Burger, everyone belongs.”
Creative Idea: Mr Beast Burger is a community.
Show the “left out” consumers that Mr Beast Burger can give them a sense of community and belonging.
GET Young consumers.
WHO feel left out or just want to be a part of a community.
TO be a part of the Mr.Beast burger community.
BY showing how strong the Mr.Beast Burger community is and how as a community it is easily accessible and welcomes anyone.