Ask
Get families with teens to choose Perdue Air Fryer Ready Wings by showing they can have restaurant-quality chicken at home.
Get families with teens to choose Perdue Air Fryer Ready Wings by showing they can have restaurant-quality chicken at home.
Problem:
Teens aren't thinking about what's in the freezer but what's on their head. Teens are obsessed with their hair, and a popular style is the long hair "wings" also known as "flow" or "hockey hair". Parents, on the other hand, are the ones stuck dealing with the embarrassment
Strategy:
Turn teens’ questionable hair into a win for everyone. By making something good out of something embarrassing, we give parents a reason to enjoy the wings and teens a reason to show off their hair.
Solution:
A social campaign where parents scan their teens’ hockey hair for discounts on Perdue wings. The bigger the flow, the bigger the deal. Because if they have to live with the hair, they should at least get the wings.
#wings4wings Campaign Video: