Objective:
‣ Reposition Porter Airlines to win over Canadian travellers' hearts and wallets.
‣ Increase brand relevancy and consideration for post-pandemic summer travel.
‣ Boost brand visibility and consideration upon vacation planning, and promote
website visits.
Defined Insight:
“People STRESS in order to DE-STRESS”
App Icon Mock-up
Digital Ad
Interactive Digital Mall Banner OOH
Instagram Carasoul
Tweet
Snapchat Commercial