Purpose: Position RW & CO as a more eco-friendly brand while simultaneously increasing brand image awareness and sales.
Idea: RW & CO launches a new "Eco-Rewards Campaign" where RW & CO recycles old discarded clothing to make high-end clothing placed in stores. In addition, consumers can exchange their old clothing for points at their local RW & CO and receive points for discounts on future purchases.
Billboard Ad
Billboard Ad Mock-up OOH
Rewards Cards and Envelopes Mock-up
Concept Board