Campaign Idea: Thai Express will scatter flowers around cities and malls. Those who find a tagged flower can exchange the flower for a 15% discount on vegan dishes. Consumers may also receive a flower by subscribing the an email list through site.
The Flower: Represents the plant-based lifestyle vegans live, as well as the reward of a flower's beauty.
Insight:
"Vegans Want Options, Not Alternatives"
Website Integration
Digital Ad
Digital Ad 2
Outdoor Mall Banners OOH
Tik Tok Mock-up