The Challenge:
Instead of being told what to say, I was told what not to say. This project flipped the typical brief, challenging me and my team to identify and deliberately avoid a brand’s most predictable messaging paths.
Instead of being told what to say, I was told what not to say. This project flipped the typical brief, challenging me and my team to identify and deliberately avoid a brand’s most predictable messaging paths.
The Approach:
“For daredevils on their off days.”- TripAdvisor will have a new category which will focus on dangerous activities that only the boldest and stupidest risk takers will partake in. By booking from any in this category, you will get the “riskcount” saving half of your money and risking all of your life.
The Execution: